Services

We help organizations and individual clients connect and cultivate relationships with newsmakers, policymakers, influencers, civic and community leaders, and especially the growing Latinx and other communities of color. We achieve this through high-impact, results-driven strategies in government relations, grassroots advocacy and community engagement, strategic communications, crisis management, and ethnic marketing. 

Whether you are a company seeking to reach your social responsibility goals with local leaders and community groups, a non-profit aiming to expand its financial support and membership, or an organization needing a reputation overhaul as a result of a crisis or during an expansion, Barrales Public Affairs will help you share your story and expand your presence before those who make the critical decisions that affect your business and to cultivate relationships with impactful and lasting results.

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Strategic & Crisis Communications/Management

  • Media relations

  • Message development

  • Brand name positioning

  • Content development 

  • Rebuilding staff morale to produce and maintain high-performing, world-class teams

For many today who are in a flux of information overload and challenges in message management during our current COVID-19 pandemic and economic crisis, Barrales Public Affairs offers media relations and strategic messaging to help clients sustain their brand image and message to their target audience. 

We work with clients who are seeking to secure as well as build goodwill with their audience. We do this best by integrating the conventional media relations work with our network of journalists and editors in the various news outlets, along with reaching audiences faster and wider on social media.

Our team is equipped with the latest best practices and tools to help clients re-establish policies and programs within their organization to bolster internal communications and morale among its personnel and assist in streamlining and organizing its own customer and client management systems.

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Virtual-Ready Government Relations + Grassroots Advocacy-Engagement 

  • Issues advocacy/legislative lobbying

  • Building infrastructure for political campaigns

  • Fundraising strategies

  • Targeted neighborhood outreach

  • Logistics planning for executive-level events and conferences

During this challenging time, Barrales Public Affairs is focusing its skills and services to helping businesses, nonprofits, and individual executives. We build strong partnerships with other private businesses and public stakeholders with the best use of the latest technology for virtual engagement that will help each other survive and thrive in this current economy.

We have the network of public and private sector relationships and the knowledge of the relevant issues among regional and community stakeholders to help give our clients the advantage to maintain their projects and initiatives. It is our knowledge of city, state and federal government, intimate knowledge of how they operate in the middle of intense legislative schedules and tight budget negotiations, and our keen understanding of the relevant issues among neighborhood and community stakeholders that give our clients the advantage.

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Ethnic/Cross-Cultural Marketing & Diversity Engagement

  • Outreach/political organizing in Latinx, African-American, ethnic communities

  • Culturally competent strategies for authentic and effective community engagement

  • Spanish-language/additional language translations

  • Media relations to national, regional and hyperlocal African-American/ethnic media

  • Building goodwill and engagement with business owners of color

  • Create and maintain pipelines for supply chain development to vendors/suppliers of color


Our clients have the distinct advantage of broadening their relationships with connections into the Black and Brown communities. We have keen insight into the African-American, Caribbean, and Latinx culture, among others, and help organizations cultivate relationships with the thought leaders and influencers among our communities of color in the public and private sector, as well as garner media coverage in various ethnic news outlets.

Digital/Broadcast TV & Media Production

  • Create digital ads for social media platforms

  • Design and manage Cable/Broadcast TV ads

  • Ad purchasing in ethnic and so-called mainstream media 

As well, we provide broadcast-ready television and digital media production and ad-purchasing services to create targeted commercials and advertising with our team of creatives producing for social media platforms as well as on Cable and broadcast TV. Our team will help you produce a compelling piece that not only will have a visual attraction but deliver your message with lasting effect.

 
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Book a Consultation

Contact us today to set up an appointment with one of our team members.